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“It really started when I was a young mother, and I was facing an illness,” she says. “That really motivated a lot of changes, so a big part of my devotion to the store being a clean environment has to do with my own health, and the health of women.”
Although women are expected to drop unhealthy habits like drinking, smoking and even caffeine from their lifestyles, Patknows there are plenty of lesser known factors in our environments that can be just as damaging. Toxins in everything from beauty products to cleaning supplies can all be absorbed through women’s skin, which can be harmful for both soon-to-be mothers and their babies.
“The number one reason we wanted to do all natural is that we’re so much more informed today about pregnancy and our body, the vessel that carries the child, being a clean environment,” Pat says. “Some women actually even prepare before they get pregnant, and really clean up their act.”
Part of that, she says, is eschewing products that let of gases and chemicals that can have a negative effect on the body. In the Carry Maternity store, Pat says she and her staff are “returning to the origins of cleaning,” using basic, natural materials that our mothers and grandmothers might have used, like baking soda and vinegar.
Generally speaking, she says that the women who come into Carry Maternity are well informed, and eager to learn more about how to create healthier conditions for themselves during pregnancy.
“I think it’s natural that women are also looking at what they’re putting on their body, what they’re putting in their body, and what’s in their environment,” she says. “Women are pretty committed these days to not just parenting, but the process of being pregnant as well.”
Some of Pat’s favourite all-natural products include:
J.R. Watkins Naturals Window Cleaner – works on mirrors, windows, glass tabletops, without leaving streaks or residue.
Whip-It Premixed, Ready To Go Formula – plant-based multipurpose “supercleaner”, capable of breaking down tough stains while disinfecting.
Nutribiotic Grapefruit Seed Extract – one of nature’s powerful disinfectant, it can be diluted to use on hard surfaces instead of bleach.