One of our core values as a small business so deeply driven by our community, is to give back what we can. Whenever possible, we enjoy providing support and education for our customers and community members. #CARRYCARES is a project we’ve started in order to support some of our favourite Toronto-based non-profit organizations and programs.
Our first initiative was in support of Women’s College Hospital’s Mental Health Program, which took place over the course of the COVID-19 shutdown. As designers, we knew we had the tools to help out in some way. We shifted our focus and decided to give back to the community by creating reusable fabric face masks for our customers and their families. A mask was included complimentary with any order over $50, and for sale online with 100% of the net proceeds going towards Women’s College Hospital’s Mental Health Program.
Choosing Women’s College Hospital as the target for the mask initiative was an easy one. Pat has been a patient since 1981 and her daughter Kat was born at the hospital. In 2002, Pat received a diagnosis of stage three breast cancer at Women’s College Hospital and underwent life-saving treatment – including a mastectomy that changed her perspective on the relationship between a woman’s body and her mental health. Women’s College Hospital is home to the country’s largest women’s mental health clinical and research program, with a special focus on supporting women throughout their pregnancy and the postpartum period.
We started by sewing the masks ourselves, using materials from our collection (thankfully we have a big catalogue from designing our own in-house Carry line). Quickly we received a great demand, and contracted help from an incredibly talented sewer and quilter, Diana Abel.
Diana is a silver-cross mother, talented sewer, and has a big heart. When she heard about our project, she offered her services to us and - thanks to her significant contributions - helped us achieve our goal.
How we did:
As of May 11th, 2020, Carry Maternity is proud to announce that we were able to distribute 800+ masks through online sales & gifting, and raised over $1500 to be donated to Women’s College Hospital’s Mental Health Program.
Thanks to a resurgence of materials that we were able to get our hands on, our Reusable Fabric Face Masks are once again available for purchase. Masks will be in-store June 1st, 2020 but are available for preorder now.
This time, we’re supporting both Second Harvest - Canada’s largest food rescue charity, and Black Legal Action Center - a non-profit community legal clinic that provides free legal services for low or no income Black residents of Ontario. $2 per mask sold will be going towards each local non-profit.