We believe in clothing that wears as many hats as you do and don’t have an expiration date. We understand the triumphs, discomfort, and challenges that come with shopping for maternity wear, which is why we consider ourselves to be experts in curating pieces for each trimester.

While these guides are designed to be in your capsule wardrobe for each trimester, they can be worn during any stage of pregnancy and long afterward.


First Trimester - Your first trimester is an exciting time, with an abundance of change coming. Wondering what your staple pieces should be for this trimester? This is the time to dabble in some new denim. Beat the body changing blues by investing in bras that will last your entire pregnancy. Wrap around the idea of a new bundle of joy in a relaxed wrap dress and a tie-up blouse. Get a bumpstart on your new wardrobe.

Second Trimester - This is a great trimester to start celebrating and showing off your beautiful bump by moving to more fitted clothing. Perhaps a PIQUE dress will pique your interest. If putting on jeans every day is becoming daunting, trousers and paneled bottoms might become your new best friend. Time to put your best bump forward.

Third Trimester - Congratulations, you’re almost at the finish line. As you’re prepping for the arrival of your little one, we’re keen advocates of nursing-friendly pieces that will have you feeling fashionable from bump to beyond. Get a headstart on packing your hospital bag essentials, with everything from our coziest pajamas to our most supportive bras. Hope these help you feel a little more prepared for those first few days with your new bundle of joy.

Beyond The Bump - Fourth Trimester - Welcome to motherhood. You’re in for the adventure of a lifetime and we’re here to help you dress for them. Try a comfy and flowy top as you flow through your playdates. Miss those denim days? Our under-the-bump denim offers lots of mobility and is perfect for post-delivery, or anytime you need some wiggle room. Did you know that we also have a wide selection of non-maternity clothes? Your post-pregnancy wardrobe possibilities are endless.