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A New standard for maternity

About Us

Since 2013, CARRY has approached maternity with the same standards expected of fashion: thoughtful design, quality fabrics, and a strong sense of personal style. Our Canadian-made collection sits alongside a considered edit of the world’s leading maternity brands, creating a wardrobe for women who want more from what they wear.

Made For Motherhood

Thoughtful details make getting dressed easier without compromising personal style. Adaptable fits, refined silhouettes, and lasting quality keep each piece relevant through postpartum and the years that follow.

This is not a temporary wardrobe for nine months. It is a wardrobe that reflects who you are.

Our Brand

Our Collection

CARRY is our in-house label, created with intention and care for a season of life that is both powerful and deeply personal. Informed by years of dressing pregnant women, each collection is shaped around what you need most during pregnancy.

Our Production

Every CARRY style is produced locally in Toronto. Working closely with our production partners allows us to oversee each stage of development, from first sample to finished garment, and maintain a consistent standard of fit and quality.

Our Edit

CARRY is home to our Canadian-made label and a curated selection of maternity and nursing brands from around the world. Each brand is chosen for its design, purpose, and relevance to the modern maternity wardrobe.

Because becoming a mother is transformative. Your wardrobe should rise to meet you there.