We want to change the way people think about maternity clothes. At the intersection of design and functionality, we prove that maternity clothing is worth it. First and foremost, we are designing everyday fashion, that also happens to be maternity.
We see every collection as an invitation into one of the biggest transformations in your life. A moment where love is felt deep within, and shines through every piece we design.
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Sustainability
Great clothes have staying power. They make you feel great with every wear, which is why we consider the longevity of each piece and expertly tailor them to suit pregnancy and beyond. We create capsule collections of essentials, thoughtfully creating new products and minimizing overproduction.
Producing at a local factory minimizes distribution emissions, one of the largest contributors to carbon footprints that fashion faces.