New

Butter-Soft

Clothing That Welcomes Change

It's time to embrace the change. To enjoy and empower your pregnancy. Physically and emotionally. With clothing that grows, adapts, and serves you. Every step of the way.

Holiday
Dressing
Shop Now
In-store Event
The Vacation Edit

Visit us on December 8th, 2022 at our Yorkville Location (110 Cumberland St.) to enjoy refreshments and shop our NEW collection of Vacay ready pieces.

Testimonials

★★★★★

Go here!! I wish I went earlier in our pregnancy. They have the best service I have received in a long time. All items are beautiful, high quality, and functional. Thank you for existing!! This is my dream maternity store.

Anita GL
★★★★★

Cannot say enough nice things about this store and the owners - such kind, welcoming, and knowledgeable assistance. So many beautiful pieces at this store and the pieces the owners designed are gorgeous and comfortable!

Becky L
★★★★★

Absolutely lovely store with great maternity clothes and excellent customer service! I bought clothes here in my second trimester and they were great throughout my pregnancy. I'm still wearing the clothes postpartum, and expect to into the summer, since they are so versatile and comfortable. Highly recommend.

Gwendolyn E
★★★★★

A lovely store with very pleasant staff, ready and eager to help you out (or let you browse on your own, if you prefer). Good prices for well made, attractive clothing. I had a lot of fun buying for my daughter's first pregnancy:)

Amanda R
★★★★★

The store is lovely, with an excellent selection of maternity wear. Specifically maternity clothing that doesn't look "maternity." The in house line is also fantastic. The sales associate was so helpful, I will be shopping here again!

Jacqueline C