Emphasizing the enjoyment of the everyday. The little things we take for granted. The moments can be missed when working through a busy schedule. Slowing down -- taking a minute.
Influenced by our natural states and adjusting lifestyles, women can feel confident, comfortable, and beautiful, wherever they are heading next.
Appealing to all things soft, Kat and Pat favoured natural Oeko-Tex certified fabrics during the production phase, offering optimal comfort. The result was designs that cleverly tie functionality and elegance together, allowing women to continue wearing their CARRY pieces long after delivery.
Buying decisions that are sustainable and long-term, not just in quality and composition, but also design.
Our team made good use of the Toronto setting; seeing the beauty in our overgrown city, the natural pigments and forms of our neighborhoods. It was important to weave together a sense of home with our high-level production. Earthy, warm tones allowed for organic representation.
Inspired by the natural beauty of pregnancy, we had our model, Renee, join us during the eighth month of her first pregnancy. Comfortable poses and simple styling offered emphasis to authenticity, in line with the CARRY brand. We captured Renee in relatable snapshots, concentrating on the importance of the ‘now’.
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