We hear this question day in and day out, How do I purchase maternity jeans? and Why do I need them? And, are they going to be on-trend? 

The Good News: Maternity denim has come a long way. There is a misconception that you have to sacrifice aesthetic appeal and quality to wear maternity jeans. You'll be pleasantly surprised by the washes and dreamy denim feeling you can find during pregnancy. We have got you covered with the best styles on the market, Jessi Cruikshank says we carry her favourite maternity denim.

Some things to consider

Which style is best for me?

We can help you determine which denim is the best style for you, ultimately it’s a personal preference, go for what feels like it will fit your needs based on the guide below:

Elastic Band Waist is a new spin on the side panel - it's a band of soft yet strong elastic that sits below the belly and has the ideal tension to keep your jeans sitting in perfect-place while maintaining comfort. 

Visit our Maternity Denim Collection to see all the options available.

Sizing

When selecting a size for maternity jeans, start with your pre-pregnancy denim size. Maternity companies consider the ongoing transformation your body experiences when designing to ensure a clean fit throughout your pregnancy. Our size guide is available under each product description. Please see the description on each particular style for our opinion on fit.

Still not quite sure where to start? Contact us today and our Customer Care Team will help you find the perfect fit.

Price Point

It’s important to remember that while you may own multiple pairs of jeans in your regular closet, you will own less options during pregnancy and they will be worn constantly. Quality denim ensures that your jeans can handle the wear and tear of one or multiple pregnancies. Jeans are the first clothing you pack away when starting your maternity wardrobe and the last piece back in rotation post delivery. Most women wear their maternity jeans for up to six months after delivery.  

Denim-lovers who invest in designer jeans, like our best-selling Maternity B(Air) Skinny Denim by 7 For All Mankind are pleased with the trendy washes and super-soft denim. If you like a good jean once or twice a week, but it’s not an everyday piece, look towards a price-friendly option like the Isla Side Panel & Rebel Over Bump by Ripe. They offer great stretch and a super slim fit leg, and can be worn time & time again.

Summary

Maternity jeans are a daunting purchase that often gets put off longer than it needs to be. We recommend making the switch as soon as you begin feeling discomfort in your current pants. Sometimes this can even be a feeling before a true ‘bump’ starts to form. The earlier you invest in your denim, the longer it will serve you. Our customers also continue to rock their maternity jeans for up to 6 months post-delivery for added comfort and room to bend over your new bundle. 

Don’t hesitate to reach out to our Customer Care Team with further questions. We understand that online shopping is hard while pregnant and are here to help.