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Friends & Family Event: 20% Off Sitewide*

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Friends & Family Event

Celebrate the long weekend with 20% Off Sitewide* during The Friends and Family Event — cozy maternity and nursing essentials made to move with you.

*Excludes Embrace bras & tanks and Belly Oil by Hatch Collection.

The Friends & Family Event

Celebrate the long weekend with The Friends and Family Event — a time to treat yourself and the ones you love. From October 9th to 13th, enjoy 20% off everything*, and discover cozy maternity and nursing essentials designed to carry you through every stage of motherhood.

From Canadian-made favorites to versatile layers and elevated everyday styles, this collection blends comfort, warmth, and timeless design. Whether you’re dressing for now, later, or beyond pregnancy, each piece is made to fit, flatter, and make you feel your best.

*Excludes Embrace bras & tanks and Belly Oil by Hatch Collection.